2007年11月商务英语考试高级口试真题

概要： when representing a company4. Time Management： the importance of planning work time effectively5. Project Development： how to ensure inter-departmental co-operation on new projects6. Purchasing： how to evaluate and select new products7. Personnel Management： the importance to a company of having well motivated staff8. Strategic Planning： how to decide whether to purchase or rent company premises9. Sales： how to ensure that price levels for new products are set appropriately10. Communication Skills： the importance of for

Speaking Test Part II

1. Customer Relations： the importance of making customers feel valued

2. Company growth： the importance to a company of controlling expansion

3. Marketing： how to ensure that agents maintain a high level of effectiveness when representing a company

4. Time Management： the importance of planning work time effectively

5. Project Development： how to ensure inter-departmental co-operation on new projects

6. Purchasing： how to evaluate and select new products

7. Personnel Management： the importance to a company of having well motivated staff

8. Strategic Planning： how to decide whether to purchase or rent company premises

9. Sales： how to ensure that price levels for new products are set appropriately

10. Communication Skills： the importance of foreign language training for selected employees

11. Advertising： how to select a suitable agency to handle a company’s advertising

12. Finance： how to decide whether to float a company on the stock-market

13. Marketing： the importance to a company of offering its products on the world-wide web

14. Staff Training： how to evaluate the effectiveness of company training programmes

15. Company Growth： how to decide when it is the right time for a business to expand

16. Public Relations： the importance to a company of sponsoring well-known personalities from the arts and popular culture

17. Recruitment： how to ensure that the best candidate for a post is selected

18. Information Management： how to analyse and make effective use of information

19. Sales： the importance of brand image in ensuring that products or services sell well

20. Technology： the importance to a company of keeping up-to-date with internet developments

21. Quality Control： how to ensure that a company consistently maintains quality control standards

22. Product Promotion： how to make effective use of the media when promoting a new product or service

23. Product Management： the importance of teamwork for the effective management of projects

24. Health and Safety： how to develop a responsible attitude among staff to the health and safety requirements of accompany

25. Technology： the importance of computer skills for the workplace of the future

26. Communications： how to ensure that e-mail is used appropriately by staff for internal and external communications

27. Staff Development： how to administer a staff budget effectively

28. Market Research： the importance of finding out about customers’ habits and attitudes

29. Financial Management： how to identify ways of reducing costs in a company

30. Communication： how to achieve an effective working relationship between different departments within a company

31. Communication skills： the importance of understanding cultural differences when working in an international environment

32. Personnel Management： the importance of providing employees with clear job descriptions

33. Company Growth： how to ensure that company growth proceeds at the optimum rate

34. Time Management： how to manage a heavy workload effectively

35. Health and Safety： the importance to a company of having a Health and Safety policy

36. Human Resources： how to ensure that staff at all levels receive appropriate feedback on individual performance

www.jdxx5.com

Samples（部分口语试题参考答案）

1、Customer Relations： how to maintain customer interest in a company’s products

As is know to all， it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.

First， it should always make sure that it provides its customers with quality goods and after-sales service. Second， it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third， if possible it may provide some incentives to its old customers. For example， it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these， a company should design strategies to attract new customers and create transactions with them， to expand their customer base， so to speak. These strategies include product diversification and upgrading.

All in all， a company should try its utmost to keep its current customers satisfied with its products and services， and at the same time it should stay ahead of the market through product and pricing strategies.

2、How to fill a key vacancy

In order to fill a key vacancy， a company will usually follow the same standard procedure.

It will begin by producing an accurate job description of what it would like the successful candidate to do. From this， it can then produce a profile of this ideal candidate， which is a list of skills， experience， attributes and so on.

[1] [2] [3]  下一页