剑桥商务英语BEC中级模拟试及答案解析

概要：e process is short. For someone with little selfconfidence， the process is long. Post purchase satisfaction is very important to a statusseeker. Consumers have different motives （reasons） when they buy products. Motives are critical when the consumer ranks alternatives and makes a final decision. Motives do change in different situations. A person‘s performance in various roles determines his or her social acceptance and influences the purchasing process.Retailer ，Thank you very much. I think I’ve learned a

Sociologist ： Yes. Personality ， motives ， and performance are individual dimensions of life style that have an impact on purchasing behavior. A consumer’s personality traits affect the purchase process. For an impatient person， the process is short. For someone with little selfconfidence， the process is long. Post purchase satisfaction is very important to a statusseeker. Consumers have different motives （reasons） when they buy products. Motives are critical when the consumer ranks alternatives and makes a final decision. Motives do change in different situations. A person‘s performance in various roles determines his or her social acceptance and influences the purchasing process.

Retailer ，Thank you very much. I think I’ve learned about the importance of life style.

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